Bring out the entrepreneur in you
Start your entrepreneurial journey by recognising what it takes to be a successful entrepreneur. The Entrepreneurial Literacy Programme guides you on the stages of the start-up development pipeline and helps you differentiate between an idea and an opportunity.
The programme is divided into four segments – startup fundamentals, functional knowledge, professional management capabilities and IP management.
Startup fundamentals explains the entrepreneurial orientation, provides an understanding start-up development pipeline, and help identify market needs, problems and opportunities.
The second set of courses helps build a core foundation in the critical functions in business – Marketing, Accounting, Finance, Operations Management, and Design Thinking.
The third set of courses empower you with the professional capabilities required to be an effective leader and manager. You will learn about building high-performance teams and attracting and retaining the right talent.
The final segment highlights the importance of safeguarding your innovative product or service, through intellectual property management.
Associate Professor, Strategy
Assistant Professor, Entrepreneurship
Professor of Organisational Behaviour (Practice)
Professor of Marketing (Practice)
Associate Professor of Finance (Practice)
Associate Professor, Operations Management
Professor of Information Systems
Product Head, Google