Business Literacy

Get a strong understanding of business and management fundamentals

Business Literacy

Get a strong understanding of business and management fundamentals

Programme Overview

The programme comprises three sets of courses – analytical foundations, functional knowledge, and professional management capabilities. An introduction to the analytical basis of decision-making is provided by the courses on Critical Thinking and Statistics for Decision Making. Through these courses, you will hone your ability to make good decisions when responding to challenges and complex situations in both your professional and personal lives.  

The second set of courses helps build a core foundation in the critical functions in business – Marketing, Accounting, Finance, and Operations Management as well as fundamental ideas in business economics, competitive strategy and the digital economy. 

The final set of courses empower you with the professional capabilities required to be an effective leader and manager, whatever be your level in an organization. You will learn about working effectively in and creating high-performance teams, the theory and practice of negotiation, and effective project management. 


The basic literacy in the language of business acquired in this programme will help you find or transition to new career opportunities, start, or improve your small business, or even apply to business school to continue your education.


Students from any stream currently pursuing a Diploma/ Bachelor’s/Master’s programme from colleges affiliated with APSSDC are eligible for enrolling in these programmes.

Monthly Batches

A new batch starts on the first Monday of every month.

Course Details

This course will introduce you to decision models and emphasize how despite the availability and knowledge of data, our understanding of the world is heavily influenced by abstract representations of events. We are prone to serious judgment errors that can be avoided to a degree when we understand their basis. Knowledge of these biases will help us analyse problems from multiple perspectives and arrive at well-thought-out decisions and judgments.

This course builds a foundation in probability theory, statistical inference and regression analyses. Once you develop an understanding of probability and random variables, you will learn to use sample data and associations among variables for explanation, prediction and problem-solving.

This course describes the role of teams in organizations and identifies drivers of successful or high-performing teams. Conflicts are prone to arise when a group of diverse people work together. This course will guide you on how to deal with these conflicts and other issues to enhance the decision-making and performance of teams.
The Accounting Fundamentals course contains basic theories, concepts, and principles of financial accounting. This course will develop your ability to read, understand, and interpret common financial statements such as income statements and balance sheets. In the process, you will learn the basics of bookkeeping, accounting terminology, and fundamental accounting concepts.
This course will cover the fundamental ideas and tools of microeconomics through supply and demand analysis, consumer choices and market demand, and production and cost theory. Gain an understanding of the tools for market structure analysis and apply them to different market types and optimal pricing and price discrimination.

This course will provide you with insights into the tools, models and frameworks that firms turn to develop and execute successful business strategies. This includes approaches and initiatives undertaken by firms to attract customers, deliver high-quality products/services to them and assess and respond to competitor moves to increase market share. Knowledge of different strategies such as cost strategies, differentiation strategies, best-cost strategies and assessment of strengths and weaknesses will help you understand diverse ways in which firms create sustainable performance differences relative to their competition, a concept known as a competitive advantage.

Effective negotiation is fundamental to creating value at all levels of the organization. This course will help you develop a systematic approach to managing negotiations in your personal and professional lives. You will learn to identify the components of effective negotiation, recognise different types of negotiation, and explain aspects involved in distributive negotiation, integrative negotiation and dispute resolution negotiation.

This course will provide a brief introduction to the fundamentals of corporate finance, emphasizing their application to a wide range of contexts from personal finance to corporate decision-making to financial intermediation. You’ll use the concepts of net present value, uncertainty, and strategic concerns to analyze how investment and financing decisions interact to affect the value of the firm. 

This course will introduce you to basic concepts of Macroeconomics that are relevant to an understanding of the environment in which your business operates. At the end of this course, you will be able to understand the concept of GDP and its importance for businesses established in a country and analyse related concepts such as aggregate demand, total investment, unemployment, savings, and national output. In turn, you will understand the importance of inflation, monetary policy, and real exchange rate for a country’s macroeconomic environment.

This course will cover the essentials of marketing principles, processes and tools. Upon completing this course, you will develop an understanding and appreciation of the importance of the marketing function in an organisation, the difference between marketing and sales, several types of markets and their peculiarities, the centrality of customers in any organisation, and what it takes to build a market-oriented organisation, and effect holistic marketing programs.

This course on operations management will provide insights into how firms analyse and improve business processes in services or manufacturing by increasing productivity and delivering higher quality standards. Key concepts include process analyses and metrics, methods of evaluating alignment between process and strategy, the link between process metrics and financial outcomes, improving operations, efficiency frameworks such as the philosophy of lean operations and more.
The concepts and use of project management tools, techniques and methodologies are fundamental to productivity and efficiency in organizations. In this course, Prof. Vijaya Sunder M, Assistant Professor (Practice) of Operations Management, uses the framework of the project life cycle to cover various aspects of project management, including planning, scheduling, monitoring, and control.

Information Technology (IT) is fast-changing the world around us. This course on strategies for the digital economy will cover different technology-enabled changes in the business environment, characteristics of competition amongst digital business models, and how insightful executives leverage IT to create value and win competitive battles. 

Course Faculty

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