Digital Literacy

Become a pro at using technology and data

Programme Overview

Work, compete, and thrive in the digital economy with the knowledge and skills the Digital Literacy Programme offers. Get an overview of the world of digital technologies and their many applications in business.

The first domain of the programme discusses the disruptive technologies that are changing the modern business landscape. The second domain focuses on how you can assess the business case for these technologies and leverage them to create new business models, products, and marketing strategies. The third domain in the programme will enable you to apply statistical and analytical techniques to diverse data types to arrive at smart and sustainable decisions. 

Impact

Gain knowledge and skills on the trending technology of today. The programme enables you to communicate, locate, identify, retrieve, process, and use digital information optimally.

Eligibility

Students from any stream currently pursuing a Diploma/ Bachelor’s/Master’s programme from colleges affiliated with APITA are eligible for enrolling in these programmes.

Monthly Batches

New batch starts on the first Monday of every month.

Course Details

Week 1 Artificial Intelligence Professor Anand Nandkumar

This course will provide learners with an overview of AI concepts and techniques, key components of an AI strategy and roadmap; and managerial trade-offs in AI implementations.

Week 2 Blockchain Professor Bhagwan Chowdhry

This course will provide an overview of the foundational concepts of blockchain, and the technical and functional essentials needed to build blockchain solutions using game-changing techniques.

Week 3 Design Thinking & Digital ProductsProfessor Vishal Karungulam

This course will introduce you to the concepts of Design Thinking and the powerful process of designing customer-centric digital products. The course also identifies the metrics to measure and manage ongoing product performance.

Week 4 Data Science FundamentalsProfessor Sumanta Singha

This course will introduce you to key data science skills, techniques, and concepts as a mix of Statistics, Mathematics and Machine Learning.

Week 5 Text Analysis & Social Computing Professor Vasudeva Varma

This course will introduce you to canonical types of data, and key aspects of text analyses and social computing, including social monitoring, social listening and social intelligence.

Week 6 Digital Marketing & SEO Professor Madhu Vishwanathan

This course will equip you with a sound understanding of the fundamental concepts of digital marketing, the benefits of digital marketing relative to traditional marketing, and its impact on the transformation of the 4Ps–Product, Price, Placement and Promotion in the digital space.

Week 7 Data Visualization and Communications Professor Sudhir Voleti

This course focuses on storytelling with data. It covers two broad aspects–Data Visualization (the art of seeing a data story) and Data Communications (the art of communicating the story).

Week 8 Business Value of Technology Professor Deepa Mani

This course will articulate ways to assess the value and manage risks inherent to complex IT investments. I will provide these learnings in the context of the design of information capabilities that provide end-to-end visibility in a value chain.

Week 9 IT Project Management Professor Vijaya Sunder

This course will empower you with the skills required to execute complex IT projects. You will learn how IT project management differs from traditional project management, and be aware of key concepts such as stakeholder analysis, project planning (including scope, budget and schedule planning), and software development life cycles, including execution, governance, and closure.

Week 10 Financial Analysis for Decision Making Professor Ramana Sonti

This course provides a brief introduction to the fundamentals of corporate finance. The concepts that you learn in this course, such as time value of money and net present value, are important to effectively assess the business value of digital technologies.

Week 11 Digital Business Models Professor Deepa Mani

This course will provide an overview of the different classes of digital business models that firms use to create and extract value in the digital economy. In particular, we will discuss platform models and merchant models, and the competitive dynamics and business strategies that characterize them.

Week 12 Accounting Fundamentals Professor Hariom Manchiraju

This course will provide an overview of basic concepts and principles of financial accounting that complement the course on Financial Analysis for Decision Making.